Alcohol Culture Change Initiative

What is Alcohol Culture Change Initiative?

VicHealth’s Alcohol Culture Change Initiative is a grant which aims to change high risk drinking cultures in Victoria to reduce harm from alcohol products.



The Alcohol Culture Change Partnership Grant is for organisations to partner with researchers to shift risky drinking cultures by:

  • identifying a social world where risky drinking occurs
  • gaining insights about the social world including how the settings, skills and shared meanings of the target group influence the way people drink
  • testing interventions that influence the activities and practices within that social world to improve the risky drinking culture



The Alcohol Culture Change Partnership Grants are aiming to achieve the following outcomes:

  • increase understanding of the factors in the social and physical environment that influence high-risk drinking within an identified social world.
  • implement changes to the social and physical environment to make low risk drinking more acceptable and encouraged within an identified social world.



VicHealth will fund up to ten $25,000 grants commencing in May 2020 with the potential to receive up to $250,000 of additional funding in late 2020 to deliver an intervention over two years. Organisations must form a partnership with a researcher to apply for funding.

Funding stages:

Stage 1: The initial $25,000 – Over a four month period organisations and their research partner will:

  • gain insights about the social world, including how the setting, skills and shared meaning of the target group influence the way people drink; and
  • based on these insights, develop a project idea to change the risky drinking culture in the social world.

Stage 2: Potential for up to $250,000 of additional funding – Projects with the greatest potential to influence risky drinking cultures will receive additional funding to deliver the project over a two year period.


Eligible Projects

The following includes items that may be relevant to Alcohol Culture Change Partnership Grants at Stage 1 and/or Stage 2.

  • Reasonable staff costs to engage a contractor or reimburse staffing costs for existing employees delivering agreed activities.
  • New ideas in line with funding requirements, or delivery of clearly identified outcomes that build upon and add value to existing work.
  • Incentives and prizes for competitions where relevance to local context, value for money and equitable approach are demonstrated.
  • Design, publication or production costs of materials, products and collateral where clear VicHealth branding is included
  • Reasonable advertising or media costs for activity promotions
  • Resources or products that can be owned/managed by the recipient and shared among project partners and the community to support ongoing improvements in drinking cultures.
  • Reasonable and necessary costs of facilitation for events, such as healthy catering, facility hire and administrative costs.
  • Evaluation costs including data collection and analysis.


Eligible Applicants

To meet VicHealth eligibility and compliance criteria, organisations applying for an Alcohol Culture Change Partnership Grant must:

  • have an Australian Business Number and a bank account for Electronic Funds Transfer of grant funds
  • deliver activities or products solely in Victoria, with a primary focus on undertaking health and wellbeing activities that achieve positive outcomes for the Victorian community
  • be able to work in partnership with VicHealth and others
  • if applicable, have satisfactorily fulfilled the requirements of any previous and/or current grants from VicHealth
  • have insurance cover, including professional indemnity or public liability insurance, for the purpose of this project and agree to provide insurance certificates if requested by VicHealth
  • not be subject to any current or impending legal action which could impact its financial viability
  • not be a recipient of support, funding, sponsorship or endorsement from the tobacco industry

VicHealth encourages diverse organisations to apply, including those who work with disability communities, LGBTIQ communities, culturally and linguistically diverse communities and Aboriginal and Torres Strait Islander communities.

Organisations that can apply include but are not limited to:

  • Local councils
  • Community organisations
  • Health services and community health organisations
  • Tertiary education institutions
  • Organisations from the arts, creative, digital or youth sector
  • Rural and remote organisations
  • Organisations working with Aboriginal and Torres Strait Islander communities.
  • NGOs, peak bodies, charities
  • Other relevant industries/sectors

A research partner is mandatory for this project. Your project team must include a research partner (e.g. academic, consultant with public health expertise) to guide project design and delivery. Their in-principal support will need to be demonstrated in your application.



Applications close 24 February 2020.


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