Amazon Launchpad Innovation Grants

What is the Amazon Launchpad Innovation Grants?

The Amazon Launchpad Innovation Grants is an initiative to recognise innovation by Australian startups, entrepreneurs and SMBs.



Amazon Launchpad Australia launched in August 2019 and highlights innovative, cutting-edge products from startups and entrepreneurs from around Australia and the world, making it easy for them to on-board, market and launch new products to millions of Amazon customers.

Participants benefit from custom product pages on the Launchpad store, marketing support and access to Amazon’s local fulfilment network including Amazon Prime. Amazon Launchpad also gives Australian consumers a chance to discover and support local brands.

Amazon Australia has launched the Amazon Launchpad Innovation Grants, an initiative to celebrate innovation by Australian startups, entrepreneurs and SMBs in our changing way of life.


Innovation Stories

Australian businesses that have successfully innovated during this time:

Lyre’s Non-Alcoholic Spirits Co.

Lyre’s was co-founded by Carl Hartmann and Mark Livings and joined Amazon Launchpad when the program launched. An innovative beverage company using cutting edge food science, Lyre’s has recreated all the major alcoholic spirits in a non-alcoholic format. With Lyre’s, it’s possible to make the vast majority of the top 50 cocktails in the world.

Lyre’s has quickly become one of the fastest growing new consumer products in the world, with distribution in Australia, NZ, USA, UK and Singapore amongst others. The Amazon Launchpad program has been an important program for the business and a major driver of their growth.

Bake Mixes

Bake Mixes is owned by former MasterChef contestant Renae Smith and her business joined Amazon Launchpad in 2019. Whilst cooking at food shows around the world, she found that instead of being asked to cook exciting restaurant quality foods, she was consistently asked to demonstrate healthy, delicious ‘snack foods’ that were able to be adapted to different food intolerances.

When the chance came to take over the Bake Mixes brand, Renae saw an opportunity to create a simple solution to making healthy snacks. Working to include a wide range of recipes that could be made with different ingredients most people have on hand, Bake Mixes evolved into the business it is today providing healthy, gluten free and vegan recipes using cupboard staples.

As a program that has huge distribution potential, Bake Mixes plans to continue to leverage Amazon Launchpad on the road to recovery.



Each Amazon Launchpad Innovation Grants package is worth more than $80,000 and includes:

  • $20,000 AUD cash grant
  • An exclusive Amazon SMB experience – Exclusive access to Amazon leadership from Australia and HQ in Seattle, access to Amazon’s startup and entrepreneur experts, time with successful e-commerce savvy Australian SMBs, insights from angel investors in the Venture Capital community, and exclusive networking opportunities
  • Amazon Advertising display credits – to promote the winning product on
  • Credits through the AWS Activate program – which also provides access to technical support and training to help founders grow their business
  • Seller Spotlight feature placement – on the Amazon Launchpad Homepage



Applications for the Amazon Launchpad Innovation Grants will be open to Australian start-ups, entrepreneurs and SMBs.

Entrants are limited to the brands that have successfully registered on Amazon Australia’s Launchpad program via and must meet the following criteria:

  • The Participating Brand must have an existing physical consumer product that is available for sale to the public;
  • The Participating Brand must be self-owned by an Australian resident and the entrant must be 18 years or older at the time of entry;
  • The Participating Brand’s operations must solely be based in Australia;
  • The Participating Brand must be a small or medium sized business as determined by Amazon; and
  • The Participating Brand must have a valid trademark.

Employees and their immediate families of the Promoter, and its agencies are ineligible to enter.



Applications close 24 August 2020.


More Information

What is the #1 grant for start-ups?

12,000+ companies access the R&D tax incentive per year that yields a CASH REBATE of up to 43.5%.
This might be perfect your start up.
Do you want to know more?

Scroll to Top
R&D Top 10 Consultant Tips

Top 10 Consultant Tips to Maximise the R&D Tax Incentive