Up to $1M to develop Experience Development Strategies for nature based tourism experiences.
TRC Tourism is a leading international tourism and recreation consulting business with offices in New Zealand and Australia. We have been in business over 25 years. Our services are provided throughout the Asia Pacific regions including Australia and New Zealand. We also work in Latin America.
About the project
The Australia’s National Landscapes project has been developed through the Strategic Tourism Investment Grants program. The National Landscapes (NL) program is a partnership between Parks Australia and Tourism Australia that aims to achieve conservation, social and economic outcomes for Australia and its regions via the promotion of nature based tourism experiences to the global Experience Seeker tourism market. There are currently 16 National Landscapes around Australia. Each Landscape must form a strategic framework for planning, regional tourism development, and marketing. Part of this process is the development of an Experience Development Strategy (EDS).
The EDS is a tool for focused destination management planning and includes a new or improved implementation plan for products; sustainability initiatives; business opportunities; partnerships; facilities; services; information; access; communication; marketing; visitor management and infrastructure.
Grant applications are invited for the delivery of:
- Experience Development Strategies
Approximately $300,000 for the development of new EDSs for the ten NLs where EDSs are not in place (average cost of an EDS is $60,000, and each NL in this category would be eligible for $30,000). Eligible landscapes for this element are: Australia’s Red Centre, Australia’s Timeless North, both in NT, NSW/Qld, Kangaroo Island, Wet Tropics, Greater Blue Mountains, Ningaloo-Shark Bay, Tasmania and Sydney Harbour.
- Product/industry Development Initiatives:
Approximately $700,000 for product development projects (one in each NL) which are identified as being investment ready through an existing finalised EDS process (or equivalent) in the remaining six NLs—Australian Alps, Australia’s Coastal Wilderness, Flinders Ranges, the Kimberley, Great Barrier Reef, Australia’s Green Cauldron, Great South West Edge, and Great Ocean Road. Projects should be selected in consultation with relevant stakeholders, including the respective NL Steering Committees.
The organisation chosen to deliver the project will be responsible for ensuring that the project continues after the Strategic Tourism Investment Grant’s funding period—either under their own management or by establishing other suitable ongoing governance arrangements. Proposals which provide sustainable and commercially viable outcomes for the Australian tourism industry beyond the life of the funding agreement will be preferred.
Grant applications to deliver the Australia’s National Landscapes project close at 5.00pm on 30 May 2012.
The project is expected to commence in June 2012 and be completed no later than December 2013. The successful applicant will need to be prepared to enter into a funding agreement with the Commonwealth within two weeks of being advised that they are the preferred applicant; and are advised to consider the draft funding agreement as part of the application process.
Grants and funding
Up to $1,000,000 (excl GST) will be available to the successful applicant (the Grantee) to deliver the two streams of this project. Applicants will be required to demonstrate matching cash is available.
The following table lists the project documentation for the Australia’s National Landscapes project.
|Australia’s National Landscapes project—Guide for Applicants||
|Australia’s National Landscapes project—Project Description||[PDF 83KB]||[DOC 1.4MB]|
|Australia’s National Landscapes project—Application Form||[PDF 129KB]||[DOC 226KB]|
|Australia’s National Landscapes project—Draft Funding Agreement||[PDF 456KB]||[DOC 476KB]|
|Australia’s National Landscapes project—Grant Guidelines||[PDF 115KB]||[DOC 147KB]|
|Australia’s National Landscapes project—Frequently asked questions||[PDF 62KB]||[DOC 1.4MB]|
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