Central City Reactivation Fund

What is the Central City Reactivation Fund?

The Central City Reactivation Fund is a $100 million recovery fund to reactivate the central city as we progress towards a COVID-safe reopening.

The Central City Reactivation Fund will invest in programs and infrastructure to kick-start the economy through extending outdoor trading, waiving permit fees, activating vacant shopfronts, and increasing marketing, events and entertainment to attract workers and visitors back to the city.

Background

In partnership with the Victorian Government, the City of Melbourne is delivering a landmark $100 million recovery fund that will reactivate the central city. The joint partnership fund includes $50 million from the City of Melbourne and $50 million from the Victorian Government to help businesses reopen once it’s safe to do so and keep Melburnians in jobs.

As part of the plan towards a COVID-safe reopening for Melbourne, the Central City Reactivation Fund will help businesses trade safely once restrictions ease. It will invest in programs and infrastructure to kick-start the economy through extending outdoor trading, waiving permit fees, activating vacant shopfronts, and increasing marketing, events and entertainment to attract workers and visitors back to the city. This is an important and positive step in our journey to regenerate our city’s economy and safely welcome people back.

Objectives

The Central City Reactivation Fund will provide support for businesses to trade safely and help encourage customers back into the city once restrictions ease. Funding to help local businesses become more COVID safe or expand their trade outdoors will be available as part of this package.

The funding will also be used to tailor events so we can reactivate our city safely and provide a boost for hospitality and retail businesses.

Funding

The Central City Reactivation Fund includes:

$30 million for small to medium sized businesses to rapidly adapt their operations to be more COVID Safe and comply with health directions
$30 million for COVID Safe events and cultural activities to attract visitors back to the central city
$40 million on infrastructure works to support the return of people to the central city through making the city more safe, accessible and sustainable.

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