Export Market Development Grants (EMDG)

Export Market Development Grants (EMDG)

The EMDG grant reimburses up to 50% of eligible export promotion expenses above $5,000.

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EMDG Grant

The Export Market Development Grants scheme is a key Australian Government financial assistance program for aspiring and current exporters.

Administered by Austrade, the scheme supports a wide range of industry sectors and products, including inbound tourism and the export of intellectual property and know-how outside Australia.


  • encourages small and medium sized Australian businesses to develop export markets
  • reimburses up to 50% of eligible export promotion expenses above $5,000 provided that the total expenses are at least $15,000
  • provides up to seven grants to each eligible applicant.


Get In Early

2016 was a busy year for all associated with Export Market Development Grants. Austrade received 6.5% more claims than in 2015, up from 3,321 to 3,537 applications. Total claim values also increased from $170 million in the prior year to $184 million (an increase of $14 million (8%)).

The 2017 application round is predicted to be even busier with a greater demand on the program.

Applications will open on 1st July so those of you wishing to apply this round, now is the time to make sure your accounts are up to date, you have reimbursed your personal credit cards from your company account for any relevant expenses and you have your travel diaries up to date.

To ensure you receive your rebate this side of Christmas, please contact us to book in a time and get started. Remember first in, first approved.


Eligible Expenditure

You may claim for EMDG expenditure on specific export promotional activities undertaken during the financial year before the application period. For your first EMDG Application you may claim expenses incurred over the last two financial years.

Nine categories of activities can be claimed in the EMDG Application.

  1. Overseas representatives –   all costs to have an overseas representative act on your behalf
  2. Marketing consultants – the cost of engaging a consultant to undertake export market research
  3. Marketing visits –   the cost of travel such as airfares plus $300 per day for accommodation.
  4. Communications – the costs of communications to promote your product eg fax, emails, phone
  5. Free samples – the cost of providing free samples of the product you are promoting for export
  6. Trade fairs, seminars, in-store promotions –  the cost of participating in an international trade fair
  7. Promotional literature & advertising – the costs of promotional material, such as brochures and websites
  8. Overseas buyers – the cost of bringing potential buyers who are non-residents to Australia
  9. Registration and/or insurance of eligible intellectual property – payments made to patent and trademark attorneys


Why Use An EMDG Consultant?

The average claim value of an EMDG consultant prepared claims has been significantly higher than that of self-prepared claims over the past 3 years, with consultant-prepared claims averaging $51,587 and self-prepared claims $47,229 this year.

The proportion of claims prepared by EMDG consultants increased this year compared with the previous 2 years (from 58 per cent to 63 per cent of claims).

There is a marked difference in the proportion of claims prepared by EMDG consultants among different industries, with “other services” and “ICT services” businesses less likely to use an EMDG consultant in the preparation of their claims than businesses from other industries. The highest users of EMDG consultants (relative to self-prepared claims) were in the manufacturing and tourism sectors.


EMDG Consultant

Find out the tricks to maximise your EMDG grant



The deadline to lodge an EMDG application is 30 November 2018 (or until 28 February 2019 if you are using an approved consultant)



Latest News

EMDG applications for 2017-18

Businesses wishing to submit an EMDG application for the 2017–18 grant year should be aware that the application period ends on 30 November 2018. Applicants are advised to submit as early as possible to avoid the rush of applications at the end of November.

Alternately, you can contact an approved EMDG Quality Incentive Program (QIP) Consultant who can lodge a claim on your behalf until midnight Australian Eastern Daylight Time (AEDT) 28 February 2019.

Read more about lodging an EMDG application


Initial payment ceiling for the 2016-17 grant year is set at $40,000

The Minister for Trade, Tourism and Investment, the Hon Steven Ciobo MP, has determined that the initial payment ceiling for the 2016–17 grant year for the Export Market Development Grants scheme will be $40,000.

The initial payment ceiling is the maximum amount paid as a first instalment to reimburse exporters who have made eligible marketing expense claims through the scheme.

An initial payment of up to $40,000 provides exporters with a reasonable immediate cash flow, while mitigating the risk of demand exceeding available funding.

Recipients for the 2016–17 grant year who have an entitlement up to and including $40,000 will be paid in full. Those with entitlements above this amount will receive a second tranche payment at the end of June 2018, the size of which will be determined at that time.


Changes to the EMDG Scheme for the 2016-17 Grant Year

The changes to the Export Market Development Grants Act 1997 that will affect the eligibility of expenses incurred from 1 July 2016 (and claimed from 1 July 2017) are:

  • Communications costs have been removed as an eligible expenditure category
  • A limit of $15,000 has been placed on the free sample expenditure category, noting that for claimants that are combining two years of expenditure, and one of these years is the 2015-16 financial year, no limit applies
  • The provision for the reimbursement of in-country travel (other than airfares) has been repealed and the amount of the daily allowance for overseas visits has been increased to $350 (from $300)
  • The list of excluded expenses now includes those expenses relating to eligible promotional activities, things or eligible products that may have had a detrimental impact on Australia’s trade reputation.

With the exception of the “free sample” cap, these changes apply from the 2016-17 grant year onwards, and will therefore also apply to year 1 claims for that grant year that are combining two years of expenses.


EMDG applications for 2016–17

EMDG applications for the 2016–17 grant year close on 30 November 2017. Applicants are advised to submit as early as possible to avoid the rush of applications at the end of November.

Alternately you can contact an approved EMDG Quality Incentive Program (QIP) Consultant who can lodge a claim on your behalf until midnight Australian Eastern Daylight Time (AEDT) 28 February 2018.


EMDG recipients shine at export awards

Export Market Development Grants (EMDG) scheme recipients performed well at the 55th Australian Export Awards, with 10 of the 12 winners being current or former clients of the program.

Co-presented by Austrade and the Australian Chamber of Commerce and Industry, the ceremony was held in at Parliament House in Canberra on 5 December 2017 before an audience of about 450 guests.

Recipients who won their award categories came from a wide range of industry sectors, including pharmaceuticals, information technology, clinical research, swimwear and mining technology.

The Export Market Development Grants (EMDG) scheme is a financial assistance program for Australian small- to medium-sized businesses.

It provides an incentive for current and aspiring export-ready businesses to increase their international marketing and promotion expenditure to achieve more sustainable international sales.

In 2016–17 the EMDG scheme made a total of 3166 grants, worth $131.4 million, to qualifying Australian exporters.


Good reports of EMDG in satisfaction survey

Results of a client satisfaction survey of Export Market Development Grants (EMDG) recipients indicate a strong positive response to the assistance provided by the scheme to Australian exporters.

Commissioned in July 2017, survey results indicated that 97 per cent of respondents considered receipt of a grant an advantage for their organisation, and 95 per cent said a grant enabled their organisation to become a more sustainable exporter.

Respondents discovered EMDG through a range of sources, including Austrade or the Austrade website (26 per cent), business associates (25 per cent), accountants or other professional services providers (24 per cent), and EMDG consultants (13 per cent).

The survey was sent to 2,680 clients drawn from Austrade’s EMDG database, and recorded a response rate of 26 per cent.

Read more highlights from the survey


EMDG success stories

Australian design company Makinex is making construction sites safer across the world with their innovative and practical products. Driven by the mission statement ‘Making inefficiencies extinct’, Makinex’s solutions are achieving global recognition.

Perth entrepreneur Renee Bunster first realised she had a marketable product when a friend asked her to make 100 bottles of her hot chilli sauce for a fundraiser. NowBunsters range of hot sauces are shipping all over the world.

Read more examples of EMDG recipients


Popularity of EMDG continues to grow

The extended application period for Export Market Development Grants (EMDG) applications closed at the end of February and the increasing number of applications continues to demonstrate the scheme’s popularity.

The number of claims received this year increased 6.6 per cent above the previous year. Of the 3,771 applications, 1,444 were submitted by first-year applicants, an increase of 13.6 per cent from the number of first-year applicants last year, and approaching double the number recorded in 2013.

This popularity of the scheme among new applicants shows healthy levels of export activity among new exporters.

Claims received per grant year (GY 2013 to GY 2017)

 Grant year Years in scheme = 1 Years in scheme = 2+ Total claims Change from previous year
 2013  859  1,856  2,715  N/A
 2014  985  2,210  3,195  17.7%
 2015  1,206  2,115  3,321  3.9%
 2016  1,271  2,268  3,539  6.6%
 2017  1,444  2,327  3,771  6.6%

Of the total value of EMDG claimants’ markets this year, 41 per cent was attributed to Asian markets, and 37 per cent to North America. Oceania, Africa and South America combined accounted for just 6 per cent of the total.

There were 1452 EMDG claimants active in the US market this year, with a total of $780,218,933 claimed (35 per cent of total claims). China was the next largest market in dollar terms, with 514 businesses claiming $310,568,349 (14 per cent of total claims).

The proportion of claims from the services industries increased from 66.5 per cent last year to 67.5 per cent this year. Manufacturing and primary industries both decreased slightly as a proportion of the claim population. Manufacturing now accounts for 28.2 per cent of claimants and primary industries account for 4.3 per cent. Tourism accounted for 12.2 per cent of EMDG applications this year, while the education industry accounted for 5.4 per cent.

Note: Approximately 50 per cent of export value is not assigned to a particular market (rather to ‘all markets’ or ‘other countries’). The value of these exports has been left out of these figures.

2018-11-13T17:06:54+00:00October 19th, 2018|