Up to $500,000 is available to bring a new game to market.

Australian Interactive Games Fund

 

Overview

The Games Production program supports games developers by providing funding for individual projects, with the aim of:

  • encouraging the creation and retention of original IP
  • supporting business growth via game success for developers who don’t access Games Enterprise Funds
  • providing a new source of finance that can trigger the development of innovative games
  • assisting developers to increase the ambition and quality of games.

 

Background

The Games Production Fund contributes finance to games at the stage where a prototype or animated gameplay trailer has been produced to demonstrate the core game mechanic and features, and sample key art has been created. Some commitment from investors may also be in place.

Games Production Funding can contribute towards all aspects of game development including marketing and lifetime content. Any marketing expenditure should not replace, but rather add value to a publisher’s commitment where one is attached.

Games Production Fund Projects may be created for any games platform, and their focus may be commercial (revenue-generating), cultural (issue-raising, educational, artistic) or innovative (breaking new ground), as long as they are intended for public release.

 

Recipients

The 21 successful recipients are:

  • Animal Dash (SA) Shark Jump Studios
  • Animus (VIC) Playcorp Studios
  • Assault Android Cactus (QLD) Witch Beam Games
  • Big Baby (NSW) Big Ice Cream
  • Blight of the Immortals (QLD) Iron Helmet
  • Bonza (QLD) MiniMega
  • Burden (VIC) Pixelpickle Games
  • Defect: Spaceship Destruction Kit (VIC) Three Phase Interactive
  • Feng Shui Master (VIC) Many Monkeys
  • Framed (VIC) Loveshack Entertainment
  • Gems of War (VIC) Infinity Plus Two
  • Knowledge Quest Mobile (VIC) Media Saints
  • Locomotivation (NSW) Garoo Games
  • Muse (VIC) Current Circus
  • Ninja Pizza Girl (QLD) Disparity Games
  • Oscura: Adventures in the Driftlands (VIC) Chocolate Liberation Front
  • Rotorhead (VIC) Trickstar Games
  • Siegecraft Commander (NSW) Blowfish Studios
  • Snow Spin (WA) Ezone
  • Towncraft (NSW) Flat Earth Games
  • Zombie Outbreak Simulator (WA) Binary Space

See detailed project information at the bottom of this page.

 

Funding

A total of $4-5 million is available for the Games Production Fund across the year.

Screen Australia will consider Games Production Fund applications for any amount appropriate to the nature and scale of the game, up to a maximum of $500,000 per project.

Rather than supporting an individual stage of development, Games Production funding is intended to contribute to the total budget for getting a game to market (and beyond, depending on the nature of the game and its monetisation strategies), with funds provided in instalments at key milestones that will be set out in the funding agreement.

The level of funding sought should relate closely to the project’s development plan, release plan and market potential, and the share of the budget accounted for by Screen Australia investment could vary significantly, depending on the nature and scale of the game. Screen Australia would expect to contribute a smaller proportion alongside other substantial investors in the case of higher-budget games, and to provide a higher proportion of total finance in the case of lower-budget games that may otherwise be self-financed and self-published.

It should be noted that successful Games Production Fund applicants may not receive the full amount requested. The level of Screen Australia’s funding commitment will be determined by the decision making process and the total demand on funds.

Where Screen Australia funding is $50,000 or under, it will be provided as a grant. Where Screen Australia funding is more than $50,000, it is provided as a recoupable investment, with copyright and recoupment terms in accordance with the agency’s Terms of Trade.

 

Eligible Applicants

The applicant company must:

  • meet the General Eligibility requirements set out in Screen Australia’s Terms of Trade; in particular, it must be incorporated and carrying on business in Australia, and have its central management and control in Australia; and
  • be able to demonstrate that it:
    – is in the business of developing games, and
    – has control of the development process.

The creative team responsible for the game must include at least two experienced games practitioners, each of whom has:

  • credits in a senior development role on at least two publicly available games,
    OR
  • at least two years experience in a senior development role on large-scale PC or console game/s.

A ‘senior development role’ is defined as a leading role in the areas of production, design, art or programming. A ‘large-scale PC or console game’ would have a budget around $4 million or more.

A sole developer may apply if they have created and released at least two publicly available games as a sole developer.

If a project has previously been assessed and declined for funding under this program, it is not eligible to apply again unless significant changes have been made, and a statement will need to be provided setting out the major changes made since the previous submission. Screen Australia will consider this statement when deciding whether or not to accept the application and assess it again for funding. (Note: after two unsuccessful submissions, no further applications for this project will be accepted.)

 

Eligible Projects

The game that is the subject of the application must:

  • be intended for public release;
  • incorporate original IP held by the applicant company or key principals; and

The game that is the subject of the application must not be:

  • a game made for internal training purposes only,
  • an adver-game (commissioned for corporate marketing purposes); or
  • -ame involving gambling.

 

Timing

In 2014, applications may be submitted at any time. The turnaround time from application until decision will be approximately 10 weeks.

 

Expert Assistance

Writing a good quality grant application is a critical element in the application process. An application needs to be well thought through, written concisely, have clear objectives and purpose, and show clear links to the objectives of the grant guidelines.

The grant application must answer all questions, provide all required information and respond to the merit criteria. It should also reflect your organisation’s business strategy.

Writing a good application takes time and effort, and requires particular writing skills.

Bulletpoint are expert grant consultants and can assist with all aspects of grant preparation.

Call us on (03) 9005 6789 or email to discuss further.

We have significant experience in applying for grants. Typical areas where we can be of assistance include:

      • Demonstrating the identified need;
      • Highlighting the relevance to current government policies and priorities;
      • Complete the Project Plan and Budget Projections;
      • Identify Outcomes that are measurable;
      • Detail the applicant organisation’s experience or expertise in undertaking the project/s;
      • Calculating the value for money; and
      • Demonstrating capacity to deliver quality outcomes

 

Recipient List

ANIMAL DASH
Genre
Endless runner
Shark Jump Studios
Developers Matt Le Krupa, Brad Wesson, James Pearse
Synopsis Animal Dash is a game in the ‘runner’ genre, developed for modern mobile devices and targeted at a young audience. The game takes place in a bright, cubic world, with the player taking control of a series of different animals in rapid succession. The player hops from island to island, gathering power-ups along the way, through a procedurally gene