Geelong Advancement Fund

$11 M fund for collaborative ventures that will improve economic and liveability outcomes in Geelong.

Geelong Advancement Fund


The Geelong Advancement Fund (GAF) has been established to drive jobs growth, increase skills and innovation and deliver economic and community infrastructure in Geelong. $11 million in new funding is available to support initiatives that will contribute to the advancement of Geelong.

Geelong Advancement Fund is a competitive funding program administered by Regional Development Victoria (RDV) in the Department of Planning and Community Development.



The Victorian Government has made $15 million available to the Geelong region in the face of structural challenges affecting the manufacturing and automotive industries.

The $11 million Geelong Advancement Fund is available for collaborative ventures with public and private sector, education and community organisations that will improve economic and liveability outcomes in Geelong.

The $4 million Greater Geelong Industry Fund (GGIF) is intended to support new investment that will generate sustainable jobs in the Geelong region.  The Department of Business and Innovation administers the GGIF.


Eligible Activities

The Geelong Advancement Fund aims to foster employment opportunities and improve quality of life in Geelong.  The Geelong Advancement Fund will support projects that:

  • generate jobs and/or investment;
  • provide new or improved civic or cultural facilities;
  • revitalise the Geelong Central Business District;
  • resolve bottlenecks/blockages that create problems for businesses and industries operating in Geelong and
  • enhance competitiveness and/or innovation.

The following activities would generally not be considered for Geelong Advancement Funding:

  • infrastructure to meet regulatory and/or legislative requirements;
  • request for retrospective funding, where projects have been completed or have commenced construction prior to receiving funding approval;
  • feasibility studies, business plans, cost benefit analyses and economic impact studies (refer to the Developing Stronger Regions Program under the Regional Growth Fund for these types of projects);
  • ongoing operating costs or salary subsidies;
  • projects undertaken by the private sector as a result of government contractual arrangements;
  • projects requiring full funding where funding is normally provided from State, Federal and/or local government sources; and
  • projects requiring ongoing funding from the State Government once completed.


Eligible Applicants

Geelong Advancement Fund applications will only be considered for projects that clearly demonstrate an economic or community benefit to the municipality of Greater Geelong.

Applications for funding under the Geelong Advancement Fund will be accepted from the following:

  • the City of Greater Geelong
  • private sector agencies or industry bodies (e.g. Chamber of Commerce)
  • private sector businesses
  • not for profit, community and educational organisations
  • other G21 Region Alliance councils (Colac Otway, Golden Plains, Surf Coast, Queenscliffe) only where the project will have a very clear and demonstrable impact on the Geelong employment catchment.

Individuals are not eligible to apply.

Applications that represent future funding liabilities for the local Council or other government agency must have the formal support of that entity.


Round 2

Round two of the Victorian Coalition Government’s $11 million Geelong Advancement Fund is now open. The fund was established to drive jobs growth, increase skills and innovation and deliver economic and community infrastructure in Geelong.

The Coalition Government established this special Geelong fund to go towards projects that generate jobs, enhance the CBD, leverage private investment or improve civic facilities.

There is $7.35 million remaining to go towards projects that deliver positive outcomes for the Geelong community.


Geelong Advancement Fund applications closed on 30 May 2014. The next round is yet to be announced.


Expert Assistance

Writing a good quality grant application is a critical element in the application process. An application needs to be well thought through, written concisely, have clear objectives and purpose, and show clear links to the objectives of the grant guidelines.

The grant application must answer all questions, provide all required information and respond to the merit criteria. It should also reflect your organisation’s business strategy.

Writing a good application takes time and effort, and requires particular writing skills.

Bulletpoint are expert grant consultants and can assist with all aspects of grant preparation.


More Information

  • Download the program application guidelines  here (Word 49.4 KB)
  • Download the Expression of Interest form here (Word 26.0 KB)


Round 1 Recipients

Round one of the Geelong Advancement Fund was extremely successful with $3.65 million divided between two initiatives that are delivering more than 200 jobs for Geelong and enhancing the CBD.

  • Karingal receives $650,000 to facilitate the significant expansion of its Kommercial Factory in North Geelong. The funding towards Karingal’s $4.65 million project which will deliver 60 new jobs to the community, including 20 for people with disability. Business activities at the new facility will include: packaging; warehousing and storage; laundry operations; catering; food production; and industrial land care.
  • St Mary’s School secures $3 million towards the $65 million redevelopment of the school site. This project is generating 100 construction jobs, 50 ongoing jobs, in addition to introducing social housing and community facilities to the Geelong CBD.


Latest Recipient

The Central Geelong Revitalisation Project will transform Central Geelong through $7.52 million in capital works which will better link key precincts, Premier Denis Napthine announced today.

“I am delighted to see the ongoing development of the City of Greater Geelong – Victoria’s biggest regional city,” Dr Napthine said.

“This city shaping project will open up the CBD, provide better links between key precincts and, most importantly, attract new investment and jobs to Geelong.

“A focus of the project will be to open up the city’s laneways, enhance the pedestrian environment and beautify streets. It will also improve CBD connections with the train station, the arts precinct, Johnstone Park and the health services and hospital precinct.”

The Victorian Coalition Government has provided $3 million, through the Geelong Advancement Fund, to support the revitalisation plan. The City of Greater Geelong has provided the remaining $4.52 million.

The project has been divided into four components: the Malop Street capital works project, the Dennys Place Breakthrough, the Laneways connectivity and the Myers Street capital works.

Up to 42 jobs will be created over the construction phase of the four components, with potential for 45 direct jobs and 40 indirect jobs after construction, due to enhanced business opportunities.

“The revitalisation project will have numerous social, economic and environmental benefits for the City of Greater Geelong,” Dr Napthine said.

“It will enhance liveability, create new opportunities for property and business investments, expand demand and supply of goods and services, and attract visitors and new residents.

“Tree planting and water efficiency will improve environmental sustainability, and healthy lifestyles will be promoted by the construction of new landscaped paths connecting pedestrians to key Central Geelong precincts.”

Member for South Barwon Andrew Katos welcomed today’s announcement, along with local Liberal candidates Paula Kontelj, Tony McManus and Ron Nelson.

“This is great news for Geelong and will make our CBD an even better place to live and work. Importantly, it will also boost employment and investment in the region,” Ms Kontelj said.

This project follows a series of investments facilitated by the Victorian Coalition Government, including:

· Securing the National Disability Insurance Agency national headquarters for Geelong, creating more than 300 new jobs;
· The $65 million redevelopment of the former St Mary’s School site, creating 100 jobs;
· The opening of EnergyAustralia’s national call centre, providing 300 new full time jobs;
· A $25 million redevelopment of Barwon Water’s Ryrie Street headquarters; and
· Funding for Deakin University to build new student apartments in the iconic T&G Building.

And a re-elected Coalition Government will relocate the Victorian WorkCover Authority to Geelong, delivering a further 550 jobs to the region.

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