Google Ad Grants

What is Google Ad Grants?

The Google Ad Grants is a program that gives nonprofit organisations the chance to advertise on Google Ads for free. You could recruit more volunteers, attract more donations, and share your story with audiences all over the globe. It’s23 all possible with Google Ad Grants.

Funding

As you think about the best ways to use Google Ad Grants, here are a few guidelines to keep in mind:

Your ads will be entirely text-based (no videos or images).
They’ll appear only on Google search results pages, in positions below the ads of paying advertisers.
All campaigns must be keyword-targeted.
Your maximum cost-per-click (CPC) will be $2.00 USD.
You’ll receive $10,000 USD (up to $40,000 USD for Grantspro participants) of in-kind Google Ads advertising each month.

Eligibility

To be eligible for the Google Ad Grants programme:

Organizations must be currently registered with Connecting Up, TechSoup Global’s regional arm.
Organizations must be: (1) deductible gift recipients (DGRs) endorsed by the Australian Taxation Office (ATO) or listed by name in the tax law; (2) charities registered with the Australian Charities and Nonprofits Commission (ACNC); or (3) income tax exempt not-for-profit organizations as defined by the ATO.
Organizations must be located in Australia or one of the following territories: Christmas Island, Cocos (Keeling) Islands, or Norfolk Island.

Please note, some types of organizations are not eligible and will not be verified. Please confirm your organization is:

Not a governmental entity or organization
Not a hospital or healthcare organization
Not a school, academic institution, or university (Google for Education offers a separate program for schools)

To maintain eligibility in the Google Ad Grants programme:

Your ads must only link to the ONE nonprofit website domain that was approved in the application.
You are required to actively manage the AdWords account by logging in monthly and making at least one change to your account every 90 days, based on review of your account performance. Your account is subject to automatic pausing or cancellation without notification should you fail to make any changes in your account for over 90 days.
Your ads must reflect the mission of the approved non-profit organisation and your keywords must be relevant to the non-profit’s programmes and services.
Strictly commercial advertising is not allowed through this programme. If you intend to promote products or services, 100% of the sales and/or proceeds must support your programme.
Your Google ads cannot link to pages that are primarily links to other websites.
Ads offering financial products (such as mortgages or credit cards) or those requesting car, boat or property donations and related keywords are not allowed.
Your website cannot display Google AdSense ads or affiliate advertising links while participating in Google Ad Grants.

Google Ad Grantees found in violation of any of these guidelines are subject to removal from the programme. Google reserves the right to grant or deny an organisation’s application or participation at any time, for any reason and to supplement or amend these eligibility guidelines at any time. Selections are made at Google’s sole discretion and are not subject to external review.

Timing

Applications open on an ongoing basis.

More Information

What is the #1 grant for start-ups?

12,000+ companies access the R&D tax incentive per year that yields a CASH REBATE of up to 43.5%.
This might be perfect your start up.
Do you want to know more?

Bulletpoint is a Melbourne-based consultancy specialising in guiding businesses through the complex process of the R&D tax incentive. With a decade of experience under our belt, we’re proud to be led by Australia’s highest-rated R&D tax consultant. We’ve successfully lodged over 500 R&D claims, demonstrating a proven track record.

Our approach is straightforward and personable, focusing on cutting through the jargon to help businesses truly understand the definition of R&D in government terms. We’re passionate about what we do, and our clients appreciate this, often commenting on the difference our expertise has made to their businesses. They’ve praised us for uncovering grants they wouldn’t have otherwise known about and for making the whole process less stressful for them.

We’re proud to have an average rating of 4.8 stars from over 250 Google reviews. Despite our success, we continue to strive for improvement, learning from every piece of feedback we receive.

At Bulletpoint, we excel in helping businesses navigate the complexities of the R&D tax incentive process, ensuring they reap the benefits they deserve. As experts in our field, we’re well-versed in what works and what doesn’t when it comes to aligning businesses’ perceptions of R&D with the government’s eligibility criteria.

So, if you’re looking for accessible expertise and a proven success rate, you’ll find it with us at Bulletpoint. We’re ready to guide you through the R&D tax incentive process with a blend of professionalism and personality, ensuring your experience with us is not just successful, but enjoyable as well.