Up to $5M is available from International Wine Tourism Competitive Grants to support stakeholders to implement initiatives which will grow tourists visiting Australia for the international wine tourism.

International Wine Tourism Competitive Grants

International Wine Tourism Competitive Grants

The International Wine Tourism Competitive Grants  provide a range of stakeholders with opportunity to apply for funding on a competitive basis, towards initiatives which will grow either the number of and/or spend by
international wine tourists in a particular region.

 

Background

The Australian Government’s Tourism 2020 strategy is focused on building the resilience and competitiveness of Australia’s tourism industry and growing its contribution to the Australian economy. Australia’s exceptional food and wine tourism are important planks in this strategy.

The Export and Regional Wine Support Package (the Package) has been designed to complement and contribute to the objectives of Tourism 2020. The Package is a $50 million commitment, focused on building Australia’s international wine exports in such a way that will benefit wine producers and assist export-focused businesses to grow. It is also designed to improve the wine tourism experiences and opportunities on offer and build international wine tourism. There are two grant components within the Package designed to support the growth of international wine tourism in Australia: International Wine Tourism State Grants (State Grants) and International Wine Tourism Competitive Grants (Competitive Grants).

The State Grants and the Competitive Grants are designed to be mutually reinforcing.

 

Funding

Under the Package, $5 million dollars (GST exclusive) will be made available for this program.

 

Eligible Projects

The grant project must deliver against one or more of the eligible activities; not include any ineligible activities or expenditure; and adhere to the restrictions on funding for events and marketing.

Eligible activities are:

  • Wine tourism marketing targeted at attracting international tourists, and within the limitations
  • Wine marketing campaigns targeted at attracting international tourists to a particular region.
  • Wine events that aim to increase international wine tourism and visitor spend, and are within the limitations
  • Infrastructure (hard or soft) which aims to:
    • build the concentration of services, products and experiences that complement international wine tourism in a particular region or
    • directly support international wine tourism and has benefit for multiple businesses in a particular region
  • Innovative products or services which enable or complement international wine tourism and benefit multiple businesses in a particular region.

The grant project must also:

  • Focus on growing international wine tourism by attracting and/or growing the spend of international tourists.
  • Include collaborative activities between two or more entities from the following list. Collaboration can be between different entity types (eg. a state industry association and a local governing body) or between two of the same entity types (eg. two state industry associations):
    • A state or national industry association representing the interests of winemakers or winegrape growers, incorporated or registered under relevant state or federal legislation.
    • A local governing body, as defined by the Local Government (Financial Assistance) Act 1995 (Cth)
    • An incorporated regional or local tourism or wine organisation, including body corporates established under a legislative instrument of a State or Territory provided those body corporates are not State government or Territory government.
    • A not for profit organisation, defined through one of the following:
      • Current Australian Charities and Not-for-profits Commission’s (ACNC) Registration
      • Registered as an incorporated association in a State or Territory
      • Constitutional documents and/or Articles of Association that demonstrate the not-for-profit character of the organisation
    • An Australian university, as defined by the Higher Education Support Act 2003 (Cth)
    • A for-profit organisation, individual or partnership
    • A state or territory government.
    • Agree to commit a minimum cash co-contribution at the rate of $1 for every $1 of grant funding.

 

Eligible Applicants

Eligible applicants must:

  • have an Australian Business Number (ABN)
  • be one of the following:
    • A state or national industry association representing the interests of winemakers and/or winegrape growers, incorporated or registered under relevant state or federal legislation.
    • A local governing body, as defined by the Local Government (Financial Assistance) Act 1995 (Cth)
    • An incorporated regional or local tourism or wine organisation, including body corporates established under a legislative instrument of a State or Territory provided those body corporates are not State government or Territory government.
    • A not for profit organisation, defined through one of the following:
      • Current Australian Charities and Not-for-profits Commission’s (ACNC) Registration
      • Registered as an incorporated association in a State or Territory
      • Constitutional documents and/or Articles of Association that demonstrate the not-for-profit character of the organisation
    • An Australian university, as defined by the Higher Education Support Act 2003 (Cth)

 

Timing

Applications close 2 March 2018.

 

More Information