Up to $10,000 is available from Marketing Tasmania Grants to run events that create local and national interest in Tasmania.
Marketing Tasmania Grants
Marketing Tasmania grants provides funds to help with promoting events in Tasmania that will:
- bring people to Tasmania
- get visitors and local Tasmanians travelling to a regional part of the state
- get people hearing and talking about Tasmania through a variety of communication channels
Background
Events Tasmania is committed to increasing the number of people coming to Tasmania, getting visitors and locals travelling around the state, and
getting everybody talking about Tasmania. By increasing and focusing the marketing activity of events outside their own region, we can jointly achieve these outcomes while promoting and maximising the attendance at your event.
The Marketing Tasmania grant program is designed to cater for both large and small events, with the two tiers of funding providing options for events with either intrastate or interstate visitation targets. Once you’ve identified who your target market is, the Marketing Tasmania grants can help you to deliver your marketing activity.
Funding
Events Tasmania is offering grants of up to $10,000 in funding which must be matched equally by the event organisers. For example, if your marketing activity costs $6,000 (after any in-kind contributions), you can apply to Events Tasmania for $3,000 and provide the matching $3,000 yourselves.
Eligibility
Marketing Tasmania grants will support your event to approach and attract a specific target market so as to bring more people to Tasmania, get more visitors and locals travelling to a Tasmanian regional area, and importantly get people talking about Tasmania.
Successful applicants will be event organisers who:
- Understand who their target market is
- Demonstrate a knowledge of how to market their event
- Can commit to matched grant funding on a 1:1 basis
To be eligible, you must:
- be an incorporated association or company
- be based in Tasmania
- not be receiving funding through a Tasmanian Major Event Partnership
Organisations and businesses in Tasmania may apply.
The event and marketing activity must occur, and be completed, within the calendar year 2020. Preference will be given to quality applications that can demonstrate how the proposed event and associated marketing project will drive visitation to regional parts of the state outside of the high tourism season.
Timing
Applications close 30 September 2019.
