Up to $100,000 is available from QDEP to boost growth in events across the state and attract visitors.
Queensland Destination Events Program (QDEP)
The Queensland Destination Events Program (QDEP), formerly the Regional Development Program (RDP), seeks to leverage the crucial link between events and the destinations in which they are staged, extending the flow of the economic, marketing and social benefits of events throughout metropolitan and regional Queensland.
Since its establishment, some 1,157 events have been assisted by the investment of more than $25.3 million under the auspices of the fund.
In 2015, the program was updated to better reflect the importance of destination events and to streamline the application, allocation, remittance and acquittal processes related to the program.
The program continues to operate in close collaboration with Local Councils and Regional Tourism Organisations (RTOs).
The aims and objectives of Queensland Destination Events Program (QDEP) have been updated to recognise explicitly the importance of the social and community outcomes of events.
The aims and objectives of the QDEP are as follows:
- Generate local economic activity and development in the host destination
- Attract external visitation to the destination
- Drive social and community outcomes for the host destination, noting the important link between community outcomes and economic benefits Enhance the profile and appeal of the host destination.
While each of these objectives is important, it is recognised that each event has unique characteristics and therefore the relative importance of these objectives will vary from event to event. The means for quantifying and measuring outcomes related to these objectives is crucial.
Successful applications for QDEP funding will also need to demonstrate plans for the future growth and sustainability of the event.
The QDEP offers two funding options for regional events:
- Destination event funding – single year funding for developing events seeking growth ($10,000 – $25,000 per year)
- Significant event funding – single year or up to three years of funding for events that can demonstrate a strong track record of growth or growth potential ($25,000 – $100,000 per year)
To be eligible to apply for funding through the QDEP, an event must meet the following key objectives:
Destination Event Funding
- The event must take place wholly within Queensland
- The applicant must be able to demonstrate the historical size of the event in terms of:
- Spectator numbers
- Participant numbers, and/or
- Media profile
- The applicant must be able to demonstrate the capacity of the event to grow the event against the baseline
Significant Event Funding
In addition to the criteria for Destination Event funding, events seeking Significant Event funding must meet the following criteria:
- The event must have received a minimum of one year of support under the Destination Event program and have met all the requirements as outlined in the contract
- The event must provide a recent report showing evidence of the total number of event attendees (including participants and spectators), specifically detailing the breakdown and number of visitors from outside the region; this information must be independently gathered and reported, or independently verified
- The event must present a strong opportunity for Queensland and demonstrate extensive recognition outside the region in which it is held in terms of visitation and/or media profile
Applications close 2 October 2019.