Up to $1M is available from the Regional Cooperative Tourism Marketing Program to undertake a Cooperative Tourism Marketing Program which will be led by Destination NSW.
Regional Cooperative Tourism Marketing Program
Regional Cooperative Tourism Marketing Program is available to undertake a Cooperative Tourism Marketing Program which will be led by Destination NSW. Local Government and tourism sector organisations (GST registered), including Destination Networks, located in or representing industry within the six new Destination Networks – Destination Riverina Murray, Destination Southern NSW, Destination North Coast NSW, Destination Country & Outback NSW, Destination Sydney Surrounds North and Destination Sydney Surrounds South. Individual private enterprise are not eligible.
Background
The NSW Government announced that $13 million in regional tourism funding was available between 2016 and 2019, to support the regional tourism industry in NSW, with up to $4.5 million available in 2018 – 2019.
The funding will be available through two streams:
- Regional Cooperative Tourism Marketing Program
- Regional Tourism Product Development Program
Funding
EOIs will be considered for a Regional Tourism Marketing Program where you and your partners have between $100,000 and $500,000 to invest in cash (not contra and value in kind) i.e. the program budget. With matched cash from Destination NSW, total marketing program budgets will be between $200,000 and $1 million.
Eligibility
The Regional Cooperative Tourism Marketing Program is available for local government, Destination Networks, tourism and sector organisations (GST registered), located or representing industry within the six new Destination Networks:
- Destination Riverina Murray
- Destination Southern NSW
- Destination North Coast
- Destination Country & Outback NSW
- Destination Sydney Surrounds North
- Destination Sydney Surrounds South.
Timing
The program of activity implemented through the Regional Cooperative Tourism Marketing Program will occur over a 12 to 18 month period.
Current Recipients
- Tourism Snowy Mountains: 2018 Snowy Mountains ‘ So Much More’ Campaign – $100,000
- Shoalhaven City Council, Eurobodalla Shire Council, Kiama Municipal Council, Tourism Shellharbour and Sapphire Coast Tourism Limited: 2017-18 ‘Unspoilt’ South Coast NSW Marketing Campaign – $462,000
- Shoalhaven City Council, Eurobodalla Shire Council, Kiama Municipal Council, Tourism Shellharbour and Sapphire Coast Tourism Limited: 2016-17 ‘Unspoilt’ South Coast NSW Marketing Campaign – $380,000
