Up to $20,000 is available to support international marketing activities.

international marketing support

 

Overview

The Screen Australia International Marketing Support provides funding for the promotion of completed films premiering at major international festivals; support for projects in advanced development being introduced at international markets.

Screen Australia recognises that through planned attendance at selected international markets, festivals and events, Australian screen practitioners can advance their finance and marketing plans, develop international relationships and familiarise themselves with global trends in audience behaviour, emerging technologies and business practices.

 

Objective

The Screen Australia International Marketing Support funding acknowledges the importance of global strategies for new titles, in particular the international premiere and related sales and marketing activities at major events.

 

Funding

The Screen Australia International Marketing Support funding is available through two program strands:

Festivals and Awards

Screen Australia will contribute to the promotional budget for eligible events generally up to $20,000 for feature films and $10,000 for short films.

The level of funding will be determined by a film’s individual international marketing strategy as evidenced by a comprehensive plan and budget, produced by either the sales agent or producer. Festival screenings must be the film’s international or world premiere.

Markets

Producers can apply for an amount up to the stated maximum, supported by a budget:

  • Cannes Film Market: $6,000
  • All other eligible markets and events: $5,000

 

Eligible Projects

Festivals and Awards: Support for promotion of completed Australian films either premiering at major international film festivals or nominated for significant international awards, enabling the enhancement of marketing strategies.

Screen Australia funding may contribute towards the marketing budget for:

  • publicist fees
  • subtitling
  • promotional materials
  • attendance by the director or producer (supported by a clear plan to be implemented at the event)
  • attendance by high profile Australian cast on the red carpet at gala festival screenings, eg films in competition or significant programs (an associated publicity schedule will be a deliverable)
  • mandatory materials required by the festivals
  • attendance by the writer may be considered where there are clear benefits.

Invitation to a festival or awards event does not guarantee support. Approval is subject to the soundness of the marketing strategy and its plan for implementation, availability of funds and the strength of the application.

A project cannot receive more than one grant under this program, unless the second is for an eligible award (ie Academy Awards® , British Academy of Film and Television Arts (BAFTA) Awards, Emmy Awards® ).

Markets: Support for planned attendance at core international markets and pitching forums by producers with a range of experience, to help secure finance for market-ready Australian projects in development and to advance their overall slates

 

Eligible Applicants

Festivals and Awards

All applicants and projects must meet the general criteria in our Terms of Trade. In addition:

  • Proof of selection for an eligible festival or award must be provided
  • For festivals, the screening must be at least the film’s international premiere outside its home territory
  • Projects may receive only one grant through this program strand, unless the second relates to nomination for an eligible award.

Eligible Festivals

  • Berlin International Film Festival
  • Busan International Film Festival
  • Cannes International Film Festival
  • Clermont-Ferrand Short Film Festival
  • Critics Week, Cannes
  • Directors’ Fortnight, Cannes
  • Hot Docs International Documentary Festival, Toronto
  • IDFA, Amsterdam
  • Sitges International Fantastic Film Festival
  • Sundance Film Festiva
  • SxSW, Austin
  • Toronto International Film Festival
  • Venice International Film Festival

Eligible Awards

  • Academy Awards®
  • British Academy of Film and Television Arts (BAFTA) Awards
  • Emmy Awards®

Eligible events have been chosen to ensure that Screen Australia’s support is as strategic as possible and the best use is made of available funds. On exceptional occasions, at the discretion of Screen Australia, an event not on the current list may be considered if it has grown in significance and/or offers unique commercial opportunities.

Markets

All applicants and projects must meet the general eligibility criteria in our Terms of Trade. In addition:

  • The event must be an eligible market or pitching event listed below.
  • Proof of selection must be provided for pitching events.
  • Companies may receive only one grant to attend eligible markets in a 12-month period (other than in exceptional circumstances, which could include an eligible pitching event or co-production forum).
  • Current recipients of funding through Screen Australia’s pre-2014 Enterprise programs (Enterprise, Feature Enterprise) are not eligible.
  • Screen Australia will not provide funds retrospectively.

Eligible Markets

  • Asian Side of the Doc
  • EFM, Berlin
  • Cannes Film Market
  • WCSFP
  • Content London (2015)

Eligible Pitching Events

  • Berlin Co-pro Market
  • MIPFormats International Pitch
  • Hot Docs Forum, Toronto
  • IDFA Forum, Amsterdam
  • Power to the Pixel, London

Eligible Co-production Forums

  • Producers Lab Toronto.

 

Timing

Festivals and Awards

Application may be made after receipt of invitation. The turnaround for decisions is approximately three weeks.
IMPORTANT: Applications cannot be made retrospectively.

Markets

Eligible Markets: rounds will open approximately three months in advance and will be advertised on our website and via e-news.

Eligible Pitching Events: application may be made at any time after receipt of invitation.

The turnaround time for application decisions is approximately three weeks.