Small Business Transformation Grants

What is the Small Business Transformation Grants?

The City of Melbourne Small Business Transformation Grants is a program to support small and independent businesses impacted by COVID-19 to continue to trade and plan for reactivation.



The Small business transformation grants contribute towards the Victorian Government CBD Business Support Package and provide more support to help businesses and workers through to the other side of the coronavirus (COVID-19) pandemic. The purpose of the Small business transformation grants program is to support small businesses to adapt and activate through new, innovative initiatives. The Small business transformation grants are designed to support ‘bricks and mortar’ businesses impacted by decreased foottraffic in the post code areas of the Central Business District (CBD), World Trade Centre, Docklands and Southbank.



Key objectives of the program are to:

  • Support small ‘bricks and mortar’ employing businesses to adapt and continue to trade in the City throughout COVID-19. Grants are available to support new and innovative ideas that generate new revenue streams or build ongoing financial viability.
  • Encourage small ‘bricks and mortar’ employing businesses to plan for reactivation. Grants are available to support the development of new COVID-safe activations that attract new and returning customers to the city.



Grants of up to $5000 are available to support:

  • businesses to design and implement new and innovative ideas and deliver fundamental changes in business operations that generate new revenue streams, help transition to a new way of doing business and improve financial viability in a post COVID-19 environment
  • new and innovative COVID-19 safe activation initiatives to bring back customers and city visitors to deliver benefits to the city.



The Small Business Transformation Grants are designed to support ‘bricks and mortar’ employing businesses impacted by decreased foot-traffic.

Applicants to the small business transformation grants must:

  • have a valid Australian Business Number (ABN). Noting a business, as defined by its ABN, will be considered eligible for one grant only
  • have documented evidence of an appropriate legal structure, such as an Australian registered company, business cooperative or partnership
  • provide evidence of current public liability and professional indemnity insurance policies.
  • employ up to 50 FTE employees at the time of application and be a participant in the Australian Government’s JobKeeper Payment scheme.
  • be a ‘bricks and mortar’ business impacted by COVID-19 and located within the City of Melbourne municipal boundary, and within the postcode areas of the CBD (3000), World Trade Centre (3005), Docklands (3008) or Southbank (3006). Businesses physically located within co-working spaces must be able to demonstrate they are located in this space at least 50 per cent of the year
  • be an employing business
  • demonstrate sustainable business practices in line with the Australian ethical charter.



Applications close 3 September 2020.


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