Up to $250,000 is available improve the quality of accommodation and attractions in regional areas.
TIRF Grants

 

 

 

About

The Tourism Industry Regional Development Fund (TIRF) is a competitive merit-based program that provides grants of up to $250,000 to develop, upgrade and refresh tourism products, services or experiences. The TIRF grant is being developed and will be implemented for the first time this financial year.

 

Projects

Project applications for TIRF funding will be assessed against the same criteria in two streams:

  • Improvement / upgrade of existing tourism product
  • The development of new innovative tourism product

A major focus of this new TIRF grant will be improving the quality of accommodation in regional areas.  Tourism Australia is developing a marketing and product improvement program aligned to the Fund.  Some eligible applications for this stream may tie in to a ‘Great Australian Tourism Makeover’ element being established as a media and consumer campaign within the domestic market. Selected and willing TIRF grant recipients may be filmed in their refurbishment project as part of future television promotional programming.

 

Funding

The TIRF grant will offer funding amounts up to $250,000 on a dollar-for-dollar matched funding basis. TIRF grants will be available in two streams for projects to improve tourism infrastructure in regional areas and for innovative tourism projects.

 

Timing

There are no rounds currently open

 

More TIRF Grant Information

For further information, call the Tourism Grants Information Line on 02 6243 7604 (staffed from 9–5 AEST on weekdays) or email [email protected].

 

Round 1 Funding Analysis

A great TIRF grant funding analysis was conducted by Shane Granger on his Random Analytics website.

Some of the highlights include:

  • With 14 projects awarded and 23.8% ($3,118,900) of the overall funding New South Wales (NSW) could be considered the outright winner. but on a population basis Tasmania was the clear winner, having won seven projects and 6.9% ($901,047) of the grants allocated.
  • 75% ($9,928,930) of the total allocation went to regional centres, towns and villages with a population of 30,000 or less. A staggering 43.8% ($5,725,151) went to villages with a population less than 1,000.
  • While the guidelines stated “eligible projects must be located in regions outside the Sydney, Melbourne and Brisbane Tourism Regions as defined by the Australian Bureau of Statistics” Australian capital cities still qualified for 10.9% ($1,432,011) of the funding.
  • Funds do not favour the incumbent Labor government but rather the bulk of the grants go to Coalition held seats (58.3%), followed by Labor (38.7%) and the Independents (3%).

 

Round 1 Recipients

On 15 March 2013, the Minister for Tourism, Martin Ferguson announced that 65 applicants were successful in the first round of the TIRF Grants Program. The Australian Government will offer these projects a total of $13.1 million in funding, which will leverage a combined investment value of over $141 million.

RecipientDescription

Grant

Little Darling HotelThe development of the Little Darling Hotel in Canberra will offer visitors affordable, high-quality accommodation in a premium location. This innovative concept relies on combining three star bedrooms with five star common areas.  The hotel will introduce a highly competitive and innovative product to the market, providing greater accommodation options for Canberra visitors.

250,000

National Zoo and AquariumThe Giraffe Tree Houses project will deliver a new luxury accommodation venue at the National Zoo and Aquarium in Canberra.  The accommodation will be constructed in the middle of the African Savannah exhibit and will provide guests with stunning views and exclusive interaction with the zoo’s giraffe and other iconic African animals.

238,000

PavilionCanberra’s iconic Pavilion on Northbourne will see the refurbishment of the existing tropical garden atrium, restaurant and bar. Funding will be used to upgrade the structure of the bar and install energy efficient equipment and lighting. This upgrade will reinvigorate the atrium area as well as increase seating capacity in the restaurant and bar.

196,698

Moira StationMoira Station Homestead is located in Mathoura north of Echuca. This project will create new, luxurious accommodation quarters by renovating an 1860’s station out-building, located directly on the world renowned Cadell Fault which verges on the Moira Red Gum Forest and Wetlands. The 1866 ‘men’s quarters’ will be transformed into four ‘Starry Night Luxury Accommodation Quarters’ which will provide domestic and international visitors a luxury experience juxtaposed with the backdrop of the rugged bushland and the Murray River landscapes.

250,000

Mid-city Motor LodgeThe Smith Property group will re-develop an existing two star motel into a contemporary four and a half star hotel with a multipurpose 250 seat function facility managed by an international hotel group. The hotel, located in the heart of the Orange CBD, will consist of 84 rooms and eight one to two bedroom apartments, a local produce focused restaurant, wine bar and café. The project will utilise best practice environmental consideration in build and fit out.

250,000

Poachers PantryPoachers Pantry, located near Hall in rural NSW and close to Canberra, will improve its wedding facilities to become the rural wedding destination of choice. The target market for this project is the destination wedding, when all guests travel to a location for the celebrations. With its close proximity to Canberra these weddings will assist the region during the weekends which are a period of lower occupancy for the ACT. The project will seal the gravel access road to the property in addition to refurbishing the venue and landscaping the grounds.

210,000

Crowne Plaza Hunter ValleyThe Crowne Plaza Hunter Valley, located in Lovedale, will expand their existing facilities to create a 1,200 guest conference centre to directly appeal to ‘business tourists’.

250,000

Adventure CoveBIG4 Merimbula Tween Waters Resort will install an innovative water play adventure structure adjoining the holiday park’s island pool complex. The project will also install a jumping pillow as well as a new BBQ and picnic area for families to enjoy.

250,000

Albury City CouncilAlbury City Council will commission Charles Sturt University to work in collaboration with the local Indigenous community to identify the stories of the Wiradjuri people in the region and their relationship to the Murray River. The findings will guide the development of commissioned public art installations along the Wagirra trail, and the interpretive elements that improve the quality of the visitor experiences along the trail. Albury City’s Indigenous work crew will construct the track and where possible the Wiradjuri artist will be commissioned for the creative elements.

250,000

The School HouseThe School House will be a stylish multi-functional training and event venue. It will be co-located within the Pender Lea Post Office and Chalets which currently provide quality accommodation for up to 95 visitors in Crackenback, Snowy Mountains. It will offer a diverse, inspiring range of culinary tourism experiences. A world-class chef will teach culinary skills using estate-grown produce, and producers and artisans will share their knowledge of horticulture, the arts, interior design and special occasion styling. The School House will host intimate weddings, celebrations and corporate functions.

250,000

Tree Top Adventure ParkThis innovative new attraction will offer the first roller-coaster flying fox in Australia, winding 1km throughout the forest in Wyong Creek. The project would allow visitors to enjoy a unique eco-friendly, healthy outdoor adventure attracting people to the Central Coast region. The design will be a first in the world and would attract tourists from overseas, interstate and locally who are looking for an exhilarating adventure that they can’t experience anywhere else. Located in Ourimbah State Forest in the TreeTop Adventure Park it will be installed with no detrimental impact on the beautiful environment.

200,000

Macadamia CastleThe Macadamia Castle Outdoor Covered Areas project will create and install three large timber weatherproof structures, strategically positioned through the six acre Animal Park in Knockrow. These structures will enable visitors to participate in interactive wildlife experiences and enjoy the park in all types of weather. The project aims to increase bookings by organised tour groups, both domestic and international, and educational institutions.

154,000

Cobar MotelThis project will upgrade two adjacent motels located in Cobar; the Cobar Motor Inn and the Cobar Town and Country Motor Inn. The rooms will be upgraded to remove hazards, improve product quality and align with customer expectations. The BBQ facilities will be also be upgraded to enhance the visitor experience.

167,800

BIG4BIG4 Tweed Billabong Holiday Park in Tweed Heads will build a nature inspired water playground designed to depict the ‘The Green Cauldron’, an area of natural significance and one of Australia’s National Landscapes. The waterpark will use this natural environment and icons from around the region as a theme for a slide and cascade grotto including beach tidal pools, dunes, lighthouse and lazy river pool. The innovative design of the playground will differentiate the park from competitors and provide a unique selling point for both the park and the region.

250,000

Food I AmFood I Am is a regional agritourism enterprise supporting regional producers and providing quality food experiences. This project will construct the Food I am headquarters in Wagga Wagga. It will provide facilities for hands-on classes, demonstrations and meeting rooms. The project be built with sustainable, efficient building principles and will provide modern contemporary facilities in a rural setting.

137,550

Lightning Ridge Outback ResortThis project will upgrade the Lightening Ridge Outback Resort and Caravan Park. The rooms will be upgraded to remove hazards, improve product quality and align with customer expectations. These upgrades will increase the star rating of the resort to three and a half stars.

249,550

Discovery Holiday ParksThis project will install a waterpark at Discovery Holiday Parks in Pambula Beach. A shallow play area with spray park features and a small slide as well as two fast, twisting waterslides will be installed alongside the existing outdoor swimming pool. The waterpark, along with the existing facilities, will produce a family friendly destination all year round.

250,000

Crown Plaza Alice SpringsThe Crown Plaza Alice Springs is an important gateway for visitors wishing to experience Central Australia.  The funding will be used to upgrade the standard of the hotel’s facilities and improve the quality of its 235 rooms.

250,000

Cairns Aquarium and Reef Research CentreThis project will undertake stage one of the design and development of a world class public aquarium and reef research centre in Cairns. This new flagship tourist attraction will showcase the incredible species and habitats found only in the Wet Tropics of Far North Queensland across a multi-story building. The project will create employment opportunities during construction and operation as well as provide Cairns with a new centrepiece with which to further attract visitors to the area.

250,000

Mt Barney Lodge Eco BasecampMt Barney Lodge, located at the foothills of the Mount Barney National Park, offers visitors an ecotourism retreat that includes rock climbing, abseiling and guided walks.  The construction of The Eco Basecamp will offer a new, all weather, higher quality eco interpretive experience delivering dining and conference facilities to meet the needs of visitors to the area. The building will provide floor to ceiling views of the Gondwana Rainforest World Heritage area and will be constructed of recycled products to reflect its precious location.

250,000

BIG4 Adventure Whitsunday ResortThis project will see the construction of a multi-purpose conference facility at the BIG4 Adventure Whitsunday Resort in Airlie Beach. The facility will complement the broad range of existing accommodation options at the resort and will cater for up to 100 guests.

250,000

Fletcher’s Holiday ParkThe BIG4 Atherton Woodlands Tourist Park is located in the heart of the Atherton Tablelands in Far North Queensland. The new ‘Eco Family Lodge’ project has been designed to provide a high quality, innovative product at an affordable price for guests staying in the region. The funding will contribute towards the construction and fit out of a three bedroom cabin, to be built from sustainable materials with wheelchair access, providing an eco-accommodation experience and setting a new benchmark for sustainable caravan park accommodation in the region.

83,693

Jungle LodgeJungle Lodge is located in the remote rainforest region of Cape Tribulation. This project will see the construction of ten new self-sufficient eco-friendly cabins, complete with solar panels. In addition to the twenty powered camp sites currently existing on site, these semi-permanent cabins will increase quality accommodation options available with the overall aim to attract more visitors and new markets to the region. Work will also be undertaken on existing facilities including the amenities block, manager’s residence, laundry and communal BBQ area.

212,800

Gold Coast City CouncilThis project will conduct a detailed feasibility study into the delivery of an iconic world class surf tourism product, including a Surf Museum and other creative and commercial components, to grow visitor numbers and expenditure to the Gold Coast from domestic and international markets.  The development of such a tourism asset for the Gold Coast will further add to the cultural offering of the Gold Coast in the lead up to the 2018 Commonwealth Games. The Gold Coast City Council will work with key stakeholders to deliver the project.

50,000

Carpentaria Land Council Aboriginal Corporation (CLCAC)The Carpentaria Land Council Aboriginal Corporation will develop and implement a Destination Product Development Plan. The plan will assess opportunities for introducing Indigenous tourism products within the Southern Gulf of Carpentaria Region and identify how to improve the attractiveness of the region as a destination.

198,354

North Gregory HotelThe North Gregory Hotel in Winton is where Banjo Paterson first publically performed Waltzing Matilda. Originally constructed in 1879, it was rebuilt in the 1950s following a major fire. This project will upgrade the pub’s rooms and budget accommodation to respect the significant Australian heritage and 1950s architecture.

158,570

Capricorn CavesThis project will relight Capricorn Caves, the award-winning, geologically significant limestone cave system located north of Rockhampton. Using the latest technology, the visitor experience will be transformed and the range of tours expanded resulting in increased visitor numbers, extended length of stay and the opportunity to develop a new Paleo Centre on site in collaboration with the Queensland Museum. The use of LED lights and renewable energy will produce environmental benefits by significantly reducing Capricorn Caves’ carbon footprint.

150,000

Kingfisher Bay ResortThe Maheno Restaurant Refurbishment Project will upgrade the Kingfisher Bay Resort’s restaurant and kitchen facilities to provide high quality, modern accommodation and an enhanced guest experience on Fraser Island. The project will allow the resort to offer a diverse menu with varied cuisines that meet quality expectations and cater to the dining preferences of existing and emerging domestic and international target markets including China and India. The project will assist to ensure the appeal and competitiveness of the Fraser Coast as a quality ecotourism destination.

104,548

Barramundi Discovery CentreThe redevelopment of the Barramundi Discovery Centre in Karumba will produce an iconic attraction delivering a range of benefits. This project will complete the planning and design phase to support the construction of a completely new interpretive centre with café, fishing lake, community event venue and a small conference facility. This will create an engaging visitor experience to attract new and repeat customers, provide a hub for networked tourism business and increase restocking to enhance regional environments.

110,000

Wilpena Pound Luxury Safari CampIkara Wilpena Enterprises will build a Luxury Tented Safari Camp at Wilpena Pound. This themed accommodation will be serene and intimate, immersing a maximum of 30 guests in the exquisite Australian landscape within the Flinders Ranges National Park.  A major objective of the project is to encourage and support indigenous employment and expand business opportunities in the area. The tented safari camp will support this indigenous initiative through the development of a series of cultural tourism opportunities including air safaris to Iga Warta, using the safari camp as a base.

250,000

Kangaroo Island LodgeKangaroo Island Lodge will undertake a series of upgrades to the property including the refurbishment of 38 rooms to a 4 star property rating, recommissioning of the desalination plant and new solar panels, removal of dilapidated buildings and new staff accommodation and upgrade landscaping features to enhance the environmental appeal and the overall look and feel of the lodge for visitors. An endangered species habitat walking trail will also be developed to focus on nature and wildlife experiences of the visitors to Kangaroo Island.

201,000

Stuart Range Caravan ParkThe Stuart Range Caravan Park, located in Coober Pedy, will upgrade the current 2.5 star motel rooms to AAA 4 star self-contained apartments. This upgrade will improve the region’s competiveness by improving the quality of accommodation and services and reducing the gap in the 4 star accommodation market making it more attractive to international and domestic visitors.

250,000

BungareeThis project will upgrade the historic accommodation and venue facilities at Bungaree Station in Clare. Four self-contained heritage cottages and the Shearer’s Quarters function centre will be renovated and a commercial kitchen installed. By balancing new modern conveniences whilst maintaining the historic character of each building, Bungaree will provide a high quality accommodation experience for domestic and international visitors, complemented by a unique venue for conferences, weddings, coach groups, regional food experiences and cooking courses.

250,000

Seppeltsfield WinesSeppeltsfield Wines will use the funding to redevelop the Seppeltsfield Cellar Door and Centennial Cellar, and to create a Destination Restaurant. It will connect the current cellar door to the heart of Seppeltsfield, the Centennial Cellar, via a mezzanine floor as a tasting, gifting and luxury lounge. It will enhance the food and wine theme, matching local produce with Seppeltsfield premium table and fortified wines all focussed on the high standards of Brand Barossa via a Destination Restaurant located within the cellar door flowing through to outdoor dining.

250,000

District Council of the Copper CoastFourteen 2-bedroom accommodation units on Wallaroo North Beach foreshore will be upgraded to bring them to a contemporary 4-star standard. The District Council of the Cooper Coast will undertake the project which will involve completely refitting existing units and enhancing outdoor seating and dining facilities and disabled and aged friendly access paths and ramps. This project will meet industry and consumer demand for more luxury accommodation at Wallaroo and attract new high yield markets and boost the local economy by up to $1.3 million annually.

241,500

The Little SaharaThe Little Sahara covers over two square kilometres of inland sand dunes, rising up from the surrounding natural bush land on the South Coast of Kangaroo Island at Vivonne Bay. This project will build The Little Sahara Interpretive Centre which will include sand board and toboggan hire, an activity and experience booking centre, a café showing regional produce, toilet facilities, parking, and interpretive signage. It will sustainably manage visitation to the Little Sahara to ensure that the environmental, economic and social benefits of this unique natural asset are protected for future generations.

250,000

Waverley EstateWaverley Estate in Port Elliot is circa 1856 premium luxury heritage accommodation, nestled amongst one of the few vineyards by the ocean on the southern Fleurieu Peninsula. The project will see improvements to the accommodation to address the demand for 4-5 star accommodation. Using sustainable building practices and providing long term employment and economic benefits to the immediate and wider region, this project will complement the newly establish on-site cellar door and art gallery, allowing for a one-stop regional tourism experience.

105,382

The Barossa CouncilThe Barossa Council will develop a unique Barossa Cycle Hub which will provide a dedicated cycle precinct and complementary cycle services outside of traditional retail hours. Located in the Tanunda town centre it feeds into several major cycling paths and is modelled on the ‘park and ride’ concept. Visitors to the Barossa Cycle Hub will be able to hire a bike at a central bike hire station, use the amenities, view signage, brochures and interpretive maps depicting regional rides and connecting trails and access equipment and accessories such as bike pumps.

230,000

Discovery Holiday ParksThis project will deliver an upgrade to existing cabin stock at Discovery Holiday Parks in Clare, with the addition of eight new deluxe 4-berth cabins complete with a deck and a second outdoor kitchen.

250,000

Stanley Seaview InnThe Stanley Seaview Inn is located in the picturesque township of Stanley on Tasmania’s north-west coast. The aim of this project is to increase the motel’s appeal to families and raise the general standard of the property.  This will be achieved through the extensive refurbishment of its rooms and building a new playground and BBQ area for guests.

83,047

The Maria Island WalkThe Maria Island Walk on Tasmania’s East Coast provides visitors a unique adventure tourism experience in a pristine setting. This project will refurbish two wilderness camps and a heritage house which are part of the Maria Island Walk. In addition to upgrading accommodation on the Walk, the project will introduce an integrated online and booking management system to better facilitate online payments and streamline booking processes for customers.

250,000

Tourism Industry Council TasmaniaThe Tasmanian Industry Development Council aims to undertake a Concept Study to identify opportunities for investment in new tourism experiences in Tasmania’s Cradle Coast to increase visitation to the region.

50,000

Wooden Boat CentreThe Wooden Boat Centre in Franklin offers a unique hands-on visitor experience in the traditional art of wooden boat building. The project’s focus is to upgrade the existing visitor interpretation centre to showcase the history of boat building in the region and provide visitors with an in-depth understanding of the local timbers used in the building process.

60,000

Lilydale LarderLilydale Larder, located in Lilydale in Tasmania’s North-West, offers visitors the opportunity to sample local food and wine in its café, providore and bottleshop. This project will enable Lilydale Larder to expand its bottleshop, kitchen and tasting area to better meet the high expectations of its growing interstate and international visitor market.

73,000

Port Arthur Historic Site Management AuthorityPort Arthur Historic Site Management Authority’s ‘[email protected] Arthur’ project aims improve access to the Port Arthur Historic Site for the growing cruise market. The funding will be used to extend the Authority’s existing jetty to improve the site’s capacity to receive more cruise ship visits and improve the overall cruise visitor experience.

135,000

Peppers Cradle Mountain LodgeCradle Mountain is regarded as one of Tasmania’s premier wilderness areas.  This project will upgrade the facilities at the iconic Peppers Cradle Mountain Lodge including the refurbishment of its reception, restaurant, guest lounge and meeting facilities.  The upgrade will ensure that the Lodge upholds its reputation as a world class visitor experience.

250,000

Prom Country CheeseRed Hill Cheese and Prom Country Cheese located in Moyarra will build an agritourism venture aimed at domestic and international tourists, particularly the food experience seeker. The new facilities will provide a total “paddock to plate” farm experience for visitors with the primary focus being on sheep milk and cheese production. An educational tourism experience by way of interpretive displays, viewing spaces and presentations interpreting the process will create a meaningful experience for visitors to the farm.

250,000

The Tower MotelThis project will improve The Tower Motel in Marysville and ensure its competiveness to tourist nationally and beyond. Rooms will be upgraded and a new activity centre will be built. It will provide a shop-front reception with a retail offering that tourists, guests and locals will be attracted to, linking in to a regional network of local producers. A roof-deck will provide amazing mountain views; further attracting potential guests, passing tourists, conference delegates and locals alike.

194,690

Boynton’s Feathertop WineryBoynton’s Feathertop Winery in Porepunkah will expand their existing business to create an integrated tourism resort. The funding will see stage one completed with construction of a second studio apartment, an expansion of the commercial kitchen, a reception and concierge service introduced and an underground wine and food vault to provide VIP services to the region. This project will create a site that is more than just a cellar door experience for tourist and will complement the existing accommodation services, restaurant, café, function rooms and tours.

250,000

The General Mountain DreamingThis project will deliver 5-star, new, fully serviced hotel/studio rooms and offer a quality new and innovative experience for tourist accommodation in the Mount Hotham ski fields. The General and Mountain Dreaming Apartments will expand their existing services to cater for visitors all year round and will deliver the first fully serviced accommodation of this rating on the Great Alpine Road. The rooms will have access to the landscaped gardens, the hotel restaurant featuring local food produce, wine and beer and regional entertainers.

250,000

The Sovereign Hill Museums AssociationThe Sovereign Hill Museums Association will update and adapt the Comfort Inn Sovereign Hill’s existing accommodation facilities to afford tourists with special access requirements the opportunity to engage in the range of cultural experiences on offer at Sovereign Hill and in the surrounding region. The project will renovate six motel rooms to maximise the comfort and independence of guests with accessibility requirements and renovate existing motels spaces to create facilities for meetings and conferences.

250,000

Alpine Shire CouncilThe Alpine Gravity Park at Dinner Plain will provide year-round nature based family experiences, targeted specifically at the experience seeker market. A joint venture between Alpine Shire Council and Mount Hotham Ski Company, the project will develop an existing downhill ski run with a year-round dual tube run and lighting, allowing visitors during winter to experience snow-play, while in summer allowing them to enjoy day and night tubing and zorbing. Snowmaking equipment will ensure that the gravity park will remain viable for the duration of ski-season, regardless of natural snowfall, and complements the existing offerings at Mount Hotham.

250,000

Little Desert Nature LodgeLittle Desert Nature Lodge in Winiam will be transformed from a  modest accommodation centre into a contemporary, year round, must-stay desert accommodation and eco-tourism experience. The accommodation and facilities will be upgraded including wheelchair accessible facilities and solar power. A wildlife centre will be built to support research and conservation, education, group tours and visitor experiences. A series of walking trails will be developed with interpretive signage to highlight the sanctuary’s many different flora and fauna species.  Staff will undergo China ready training and Mandarin interpretive and information services will be available.

178,496

Murray River Region TourismA feasibility study will be undertaken by the Murray Regional Tourism Board into the Murray River Adventure Trail, a multi-sport adventure trail to run along the length of the Murray River, using land and water to incorporate walking, cycling, kayaking, canoeing and