Victorian Invitation Program

A program designed to help Victoria become more globally competitive and globally connected.



The Victorian Invitation Program (VIP) is one example of the State Government’s new inbound trade missions. It will deliver opportunities for more Victorian SMEs and regional companies to meet and develop business relationships with the international business community across multiple sectors, including medical technology and pharmaceuticals, professional services, international education, new energy technology, food and fibre processing and transport, defence and construction technology.



Trade Victoria, through its Victorian Invitation Program (VIP) is bringing carefully selected business leaders from around the world to Victoria for a two week program of events in March 2016. This tailored program across multiple sectors, is a great way for potential export partners to experience first-hand what the state has to offer.

As the Victorian Government complements its successful outbound mission program and builds upon existing opportunities with an expanded inbound mission program, the VIP will be the first of many large-scale inbound missions this year bringing more international buyers, investors and influential figures to Victoria.



Visiting buyers and investors from existing and high growth markets from across the world will arrive in Victoria to learn about Victorian capabilities and build the foundations for new trade and investment partnerships including:

  • pursue new contracts, develop exports and meet with existing customers
  • showcase Victorian goods, services and technology to international business leaders
  • identify and seek to reduce the legal and regulatory barriers confronting Victorian industries in growing exports.

The VIP program is just another way that Trade Victoria is ensuring Victoria remains globally competitive and globally connected.


Media Release

Victoria’s biggest ever inbound trade mission has delivered significant new deals and collaborations with international partners that will boost trade and investment for local businesses to grow and create new jobs.

The Victoria Invitation Program (VIP), the state’s flagship inbound trade mission which ended over the weekend, this year attracted almost 300 delegates from 24 countries across the globe.

Deals announced during this year’s VIP included:

  • Breakthrough agreement between the Victorian Government and Indonesia’s Financial Services Authority (OJK), allowing greater collaboration in the financial services sector to pave the way for Indonesian banks to expand in Victoria
  • First-of-its-kind eCommerce partnership between the Government and Australia Post to help Victorian businesses tap into China’s $550 billion online shopping market
  • New partnerships between Japan’s Wingarc1st and Melbourne’s Quantum IT on the development of a cloud-based analytics platform, and between WingArc1st, NEC Australia and Melbourne’s Genix Ventures to launch its solutions in Australia as a first step towards a global rollout
  • Collaborative project on Alzheimers research and imaging technology between the Florey Institute and the National Brain Research Centre of India
  • India’s GVK EMRI, operator of the world’s largest ambulance fleet, partnering with Victoria to leverage our world class trauma and emergency systems
  • Global IT taking first steps to major planning deal that will see a digital health lab open in Melbourne

The VIP drew buyers and investors from the world’s largest markets, including China, Japan, Indonesia, India, the UAE and the US to Victoria to see firsthand the very best the state has to offer across key sectors including medical technology and pharmaceuticals, international education, professional services, retail and food and fibre.

The  countries attending this year’s VIP program represent more than 70 per cent of Victoria’s $90 billion total two way trade.

Victoria’s packed major events program played a key role in the success of the trade mission, which was top and tailed by the Virgin Australia Melbourne Fashion Festival and the Australian Grand Prix.

More than 500 Victorian businesses also took part in the VIP, connecting with international buyers and attending seminars on how to be export ready.

The VIP, now in its second year, is part of a four-year $12 million Andrews Labor Government initiative to build a strong and sustainable inbound trade mission program.


More Information

  • Source
  •  E-Commerce into China
  • Export Training Workshops

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