Wine Growth Fund

Up to $50,000 is available from Wine Growth Fund to develop the wine industry in Victoria and increase its domestic and international markets.

Wine Growth Fund

Wine Growth Fund

The Wine Growth Fund is a small grants program to support initiatives to develop the wine industry in Victoria. It will be administered by Regional Development Victoria (RDV) in collaboration with Agriculture Victoria. Funding has been set aside from the Regional Jobs and Infrastructure Fund and by the Department of Economic Development, Jobs, Transport and Resources (DEDJTR) to support initiatives under the Wine Growth Fund.

The government has committed to support the Victorian wine industry. To develop the wine industry in Victoria the government has:

  • established a Wine Industry Ministerial Advisory Committee (Wine MAC) to provide advice on opportunities for and issues affecting the long term performance and sustainability of the Victorian wine industry
  • committed funds for a Victorian Wine Industry Development Strategy
  • committed funds to establish the Wine Growth Fund



The Victorian Government has identified six priority sectors that will underpin the State’s future economy and jobs growth. Food and fibre is one of these sectors.

In Victoria, the wine industry is a major component of the food and fibre sector of the economy. The wine industry contributes over $1.5 billion per annum to the State’s economy. Flow on benefits to the economy from Victorian wine production in areas such as agriculture, retail, hospitality and tourism are estimated to be $3.5 billion.

With 20 per cent of Australia’s wine grape plantings by area in 2014 – 2015, Victoria is the third largest wine grape producing state, behind South Australia and New South Wales.

There are 21 distinct wine regions in Victoria. The wine regions contain in excess of 800 wineries, over 3,000 vineyards and more than 25,000 hectares of vines. The Victorian wine industry employs more than 2,600 people directly in grape growing and wine making and more than 11,500 indirectly, including in tourism and hospitality sectors.



The Wine Growth Fund aims to develop and grow the wine industry in Victoria, and to support the industry to be viable and sustainable.

The key objectives of the Fund are to:

  • Support adaptation to a new industry operating environment
  • Increase visitation and expenditure within Victorian wine regions
  • Develop profitable and sustainable export markets
  • Strengthen industry structure and coordination
  • Support investment and jobs.



Grants up to a maximum of $20,000 are available to individual organisations. Collaborative projects involving more than one organisation may be funded up to $50,000 per project.


Eligible Activities

The Wine Growth Fund can support a range of activities to meet identified needs of the wine growing regions of Victoria, including:

  • regional wine and wine tourism marketing projects
  • projects raising the profile of the wine industry in Victoria
  • wine events in the various wine regions across the State
  • marketing training including e-commence and implementing new technologies
  • brand strategy development
  • feasibility studies, business case development and research for new wine initiatives
  • group business planning workshops
  • small scale in-bound trade missions
  • workshops to improve knowledge about export markets and/or to develop an export program
  • skills development and training workshops
  • export market development projects
  • promotion or development of wine region attractions and offerings
  • projects to implement efficiency and sustainability improvements
  • projects to improve production using innovation and new technology
  • developments and projects that create jobs


Eligible Applicants

Applications will be considered from:

  • businesses or organisations directly involved in the Victorian wine industry, including the growing, making and marketing of wine in regional Victoria
  • businesses or organisations which act as consultants, service providers, researchers or educators to the wine industry if the project is considered to be a wholly wine industry activity
  • groups of individuals, businesses or organisations

Applicants are required to hold an Australian Business Number (ABN) or provide written advice from the Australian Tax Office that no withholding tax is required from the grant payment.

Applicants must be based in Victoria to be eligible to access the Wine Growth Fund.

Regional and rural applicants will be funded through the Regional Jobs and Infrastructure Fund as defined in the Regional Development Act 2002. All other successful applicants will be funded by DEDJTR.



Applications close 5 October 2018.


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